Category: Insights
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Enhancing Your Media Profile For Broadcast
With this in mind, we posed a question around broadcast media at a recent media event we hosted, to gain a solid understanding of the current media landscape, and gather beneficial tips that any business can apply to their media strategy.
How To Write A Kick-Ass Pitch Email To Get A Journalist’s Attention
Focusing On The Human Behind The Search Neuroscientists have discovered that humans weigh up all decisions emotionally before applying logical …
Judging The 2019 European Search Awards In Budapest
Sponsored by upUgo, the awards are known for recognising the very best talent across Europe and entries include many of the leading digital and search agencies and individual professionals across the continent. This year, Shift6’s CEO Lexi Mills was proud to be invited to join a panel of industry experts to judge the entries for three of the award categories leading up to the event.
Navigating The Current Journalistic Landscape As A Pitching PR
For every PR, pitching to journalists is a core part of our jobs, but as we currently outnumber the working journalists in the industry, our pitches are facing stronger competition. So, how do we step up to this new challenge?