This approach works best for businesses with a clear value proposition that is easily understood. If you are building out a brand new category – while very exciting – MI will not be the product for you (see our Consulting page).
However, if you have a strong and understandable brand message with spokespeople who want to discuss their areas of expertise in relation to the business this could be the approach for you. We determine what your key areas of specialty are and through a mixture of systems, some paid and others of our own making, we ensure we know what key media in your sectors are looking for and make sure we can get you featured and linked to at every possible opportunity.
We have team members covering all USA and European time zones who are experts at using these tools to generate maximum ROI for our clients.
Shift6 targets relevant journalists and lifestyle bloggers in your industry to build links and increase product reviews and recommendations.
We also capitalize on major holidays (ie. Christmas, Valentine’s Day) and seasonality (ie. summer product lists, back to school shopping) to get product placements in gift guides which generate brand awareness, increase traffic and build links throughout the year.
Benefits of Gift Guide Pitching include:
When your product is placed in a gift guide or product review, your website will earn links (to the relevant product pages and sometimes to the homepage). The people coming to your site through these reviews are pre-vetted and interested in your product, triggering positive SEO signals. Your website gains new traffic, bounce rate is decreased and click through rates increase.