Shift6 MI is a sophisticated blend of systems and processes combined with our daily media relations to increase efficiency and scalability for clients. Relevant keywords trigger instant alerts for account managers, enabling clients to benefit from our extensive outreach efforts. Our network connections allow us to pitch clients quickly for impactful placements and target media preferences with research and campaign building. These efficiencies enable us to deliver tremendous value, even for smaller budgets.
Benefits of MI include:
- Earn relevant links to product pages
- Drive traffic to website and individual product pages
- Grow customer base
- Build brand awareness with potential customers and relevant publications
MI is perfect for authors as writing a book allows us to understand your areas of expertise easily and pull out quotes for placement easily. We suggest working with authors while they are still writing their books so we can help them include keywords or small sections that will make the media more interested in covering your book. Prior to launch, we will work with you to build out all your areas of speciality and then, through our systems and media contacts, work to ensure we secure coverage in these areas with relevant publications for quote placement, thought leadership articles and interviews. We do more full-scale book promotions where we can help with speaker bookings and radio and TV spots.
Media Intelligence
If you have a strong and understandable brand message with spokespeople who want to discuss their areas of expertise in relation to the business, this could be the approach for you. We determine what your key areas of speciality are, and through a mixture of systems, some paid and others of our own making, we ensure we know what key media in your sectors are looking for and make sure we can get you featured and linked to at every possible opportunity. We have team members covering all USA and European time zones who are experts at using these tools to generate maximum ROl for our clients.
Shift6 targets relevant journalists and lifestyle bloggers in your industry to build links and increase product reviews and recommendations. We also capitalize on major holidays (ie. Christmas and Valentine’s Day) and seasonality (ie. summer product lists, and back-to-school shopping) to get product placements in gift guides which generate brand awareness, increase traffic and build links throughout the year.
When your product is placed in a gift guide or product review, your website will earn links (to the relevant product pages and sometimes to the homepage). The people coming to your site through these reviews are pre-vetted and interested in your product, triggering positive SEO signals. Your website gains new traffic, the bounce rate is decreased and click-through rates increase.