Sponsored by upUgo, the awards are known for recognising the very best talent across Europe and entries include many of the leading digital and search agencies and individual professionals across the continent. This year, Shift6’s CEO Lexi Mills was proud to be invited to join a panel of industry experts to judge the entries for three of the award categories leading up to the event.
As a global marketing organisation, Shift6 believes in the importance of awards as a way of honouring the firms and individuals driving our industry forward. The European Search Awards are now in their 8th year and have commended hundreds of agencies since they first launched. The awards categories include various awards for achievement in SEO and PPC campaigns, software, and the teams and individuals driving this success.
The awards cover two main areas; sector awards and agency awards. This allows recognition for the varying sectors within the industry, and agencies of all sizes and specialties to compete. These are the 37 award categories featured this year:
Campaigns that have enhanced the visibility for a website in the following sectors:
- Travel / leisure
- Real Estate And Property
- Third Sector
Campaigns that have achieved outstanding results within the following areas:
- Best Use Of FMCG
- Best Local Campaign
- Best Low Budget Campaign
- Best Use Of PR In A Search Campaign
- Best Use Of Social Media In A Search Campaign
- Best Use Of Data
- Best Integrated Campaign
- Best Mobile Campaign
- Best PPC Campaign
- Best Pan European Campaign
- Best SEO Campaign
- Best Use Of Content Marketing
- Most Innovative Campaign
- Best Software Innovation
- Best PPC Management Software Suite
- Best SEO Software Suite
- Best Search Software Tool
Agencies, teams, and people:
- Best In-House Team
- Best Small PPC Agency
- Best Large PPC Agency
- Best Small SEO Agency
- Best Large SEO Agency
- Best Small Integrated Search Agency
- Best Large Integrated Seach Agency
- Young Search Professional Of The Year
- European Search Personality Of The Year
- The European Search Diversity, Inclusion, And Equality Award
Lexi was delighted to be involved with judging the entries for the following three awards categories, and we at Shift6 would like to congratulate the award winners for their outstanding achievements:
Best Use of Search – Travel / Leisure
Awarded to Blueclaw for their Royal Caribbean campaign
This award recognises significantly improved visibility for a website in the travel sector. Lexi was impressed with Blueclaw’s target based strategy and the 101% growth they achieved in bookings for Royal Caribbean.
This year Blueclaw was also shortlisted for The Best Use of PR in a Search Campaign.
Previous winners in this category include BlueGlass London And Expedia (2018), and Bluerank And Rainbow (2017)
Best Use of Search – FMCG
Awarded to Zenith for their Nomad Foods campaign
This award is new to 2019 and is for the recognition of a campaign for the FMCG sector that has achieved outstanding results in search. Zenith is an ROI agency focused on growth. Lexi scored Zenith highly for their extensive use of data science and audience insights applied to the Nomad food campaign.
Best Large SEO Agency
Awarded to Crafted
This award recognises SEO agencies with 26 or more staff demonstrating excellent and consistent use of SEO. Among the points Lexi and the other judges considered were revenue figures, staff turnover, company culture, and the creative implementations used to achieve outstanding ROI for clients. The agencies submitting entries for this category also must have entered one of the campaign categories for the Search Awards.
Crafted is a multi-award winning full-service digital agency. Lexi scored Crafted highly for their 92% client retention rate, the evidence of positive company culture, and the success of their recent campaigns.
Crafted were shortlisted for several of the European Search Awards this year, including The Best Use Of Search in Travel And Leisure, The Best Use Of Search In The Third Sector, The Best Pan European Campaign, The Best Large PPC Agency, and The Best Large Integrated Search Agency.
Previous winners of this award are Impression (2018), and Verve Search (2017).
To all the shortlisted agencies and winners in 2019, a big congratulations from Lexi and Shift6!