DIGITAL
GROWTH
CONSULTANCY

About us

Shift6 is a digital growth consultancy. We work with brands, agencies and investors based in the UK and USA to grow their customers, revenue and manage reputation. At Shift6 we pride ourselves on our creativity and ability to weave inbound SEO metrics into everything we do. Our core services are an integrated offering of PR, SEO (linkbuilding), creative content creation and training based on data-driven measurable insights and targets.

We work best with businesses and individuals interested in growing long term, high value links that build brand awareness, strengthen keyword value and increase SERPs.

“I have strongly believed for a long time that a blend of media understanding, creative thinking, and data driven decision making are the magic sauce that drives success. Our adaptive, innovative approach realises our client’s goals, and delivers proven results.”

— Lexi Mills, CEO and lead strategist

Expertise

We operate with a data-driven approach
We’re confident we can not only answer a creative brief, but deliver it to the highest possible ROI – because we combine creativity with deep analytics.

Testimonials

“Lexi is a true teacher, able to both internalize the needs of those she works with and guide them towards a new wealth of knowledge. My experience with Lexi was nothing but positive, as I came away with a great appreciation and understanding for a profession in which I had worked in for years.”

Andrew Gretchko
Public Relations Manager, Master & Dynamic

“Lexi is a top-notch PR SEO expert with a keen understanding of how people work, what makes them tick, and how to communicate with them for the mutual benefit of both parties.  I asked Lexi to speak at Clearlink’s annual conference in 2017 because as a long-time trailblazer in the industry, I knew she’d be able to inspire my team and help my organization see PR in a new light. What strikes me most about Lexi, as a mentor and fellow digital marketer, is her ability to integrate storytelling and the complexities of the human condition into everything from her marketing campaigns to her presentations, to her interactions with friends and clients alike.”

Elli Bishop
Director of Outreach and Digital PR, clearlink.com

“Lexi came highly recommended and didn’t disappoint. A day’s team training led to some very valuable insights into the world of digital PR and journalism. We’ve been able to action a lot of the recommendations with great success and Lexi has been on hand with feedback and advice since. Would certainly recommend Lexi to anyone looking to grow and develop their own content marketing team.”

Martin Hofschroer
Lead Content Strategist, Total Jobs Group

“Lexi has been a huge help towards taking the quality of digital PR up a level at BlueGlass. She has supported us on client pitches, recruitment, training our content and digital PR teams alongside developing our systems and processes.  Her experience and knowledge have helped to fast-track our team’s learning, with an encouraging approach to try new ideas which have paid off significantly for us.”

Kevin Gibbons
Co-Founder & CEO, BlueGlass

“We’re really glad to be working with Shift6. Lexi and her team are very knowledgeable and experienced in both PR and how to make it work in the context of SEO.  We’re a very results-driven team and Shift6 fitted in straight-away landing us a feature in Forbes (with a link!) during the first month. Over the past several months, Shift6 has been instrumental in securing coverage and links from trade publications and national news outlets. They have worked with us to develop and promote our own content as well as consistently come up with new ideas, approaches and tactics.  For us, the difference between Shift6 and other agencies is their focus on the crossover of PR and SEO and the flexibility to change the level of support they provide quickly, which is critical to a fast-growing business like SyndicateRoom.”

Marcin Zaba
Head of Marketing, SyndicateRoom

“I engaged shift6 to work on an online PR and marketing project. The team was fast to act, developing a comprehensive data-driven strategy that was built upon the assets and expertise of both their team and mine allowing us all to execute beyond the sum of our individual parts. They always take the time to make sure I understand all technical aspects of the work alongside creating clear goals and objectives. Project plans were mapped out in a google doc that I had access to 24/7 allowing me to check in on progress and upcoming tasks at any time I wanted. I love that they have a global team because it means I rarely wait for a response no matter where in the world I am sending an email from. The most impressive aspect of Shift6, in my opinion, is their true passion for the work they do. This goes beyond client work and is evidenced by the development of their foundation which conducts research into the application of SEO outside the field of marketing.”

Matt Hibbard
CFO, Matt Hibbard

“We received more top-tier placements in one campaign than I built in my entire career prior to working with Shift6. If PR and SEO had a baby, Shift6 would be its fairy godmother Shift6 has disrupted PR in ways the industry will fail to grasp for years to come. We went from measuring impressions to making them thanks to Shift6. Finally, I found an agency that lives at the intersection of PR, search, and content”

Josh Braaten
Senior Online Marketing Manager, Rasmussen

“Lexi has worked with the Koozai team on a number of occasions now with the first session geared around PR training and then follow up consultancy sessions. She was rated one of the highest trainers by the team because of how she breaks everything down into simple and easy to follow steps. She has made herself available to the team following the sessions and everyone has got a huge benefit from working with Lexi.”

Samantha Noble
Director of Strategy, Koozai

Insights

Navigating The Current Journalistic Landscape As A Pitching PR Due to shrinking budgets and cutbacks across many of even the largest media institutions globally, the world of journalism is in a state of flux. This means that journalists are busier and under more pressure than ever -but what does this mean for PR’s?

Navigating The Current Journalistic Landscape As A Pitching PR
Due to shrinking budgets and cutbacks across many of even the largest media institutions globally, the world of journalism is in a state of flux. This means that journalists are busier and under more pressure than ever -but what does this mean for PR’s?

For every PR, pitching to journalists is a core part of our jobs, but as we currently outnumber the working journalists in the industry, our pitches are facing stronger competition.  So, how do we step up to this new challenge? At Shift6, it’s our business to...

Judging The 2019 European Search Awards In Budapest Celebrating the foremost achievers in European Digital, SEO, PPC, and Content Marketing, the 2019 European Search Awards took place today at the stunning Vigado Concert Hall in Budapest.

Judging The 2019 European Search Awards In Budapest
Celebrating the foremost achievers in European Digital, SEO, PPC, and Content Marketing, the 2019 European Search Awards took place today at the stunning Vigado Concert Hall in Budapest.

Sponsored by upUgo, the awards are known for recognising the very best talent across Europe and entries include many of the leading digital and search agencies and individual professionals across the continent. This year, Shift6’s CEO Lexi Mills was proud to be...

How To Write A Kick-Ass Pitch Email To Get A Journalist’s Attention Journalists are incredibly busy people, many of them write between 6-8 articles a day which doesn’t leave much time for their inbox. The following do and don’t tips will help your pitch email stand out from the crowd.

How To Write A Kick-Ass Pitch Email To Get A Journalist’s Attention
Journalists are incredibly busy people, many of them write between 6-8 articles a day which doesn’t leave much time for their inbox. The following do and don’t tips will help your pitch email stand out from the crowd.

Focusing On The Human Behind The Search Neuroscientists have discovered that humans weigh up all decisions emotionally before applying logical explanations to these choices. As the world of marketing and SEO has become so focused on numbers and algorithms, are we...

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