INSIGHTS

Navigating The Current Journalistic Landscape As A Pitching PR Due to shrinking budgets and cutbacks across many of even the largest media institutions globally, the world of journalism is in a state of flux. This means that journalists are busier and under more pressure than ever -but what does this mean for PR’s?

Navigating The Current Journalistic Landscape As A Pitching PR
Due to shrinking budgets and cutbacks across many of even the largest media institutions globally, the world of journalism is in a state of flux. This means that journalists are busier and under more pressure than ever -but what does this mean for PR’s?

For every PR, pitching to journalists is a core part of our jobs, but as we currently outnumber the working journalists in the industry, our pitches are facing stronger competition.  So, how do we step up to this new challenge? At Shift6, it’s our business to...

Judging The 2019 European Search Awards In Budapest Celebrating the foremost achievers in European Digital, SEO, PPC, and Content Marketing, the 2019 European Search Awards took place today at the stunning Vigado Concert Hall in Budapest.

Judging The 2019 European Search Awards In Budapest
Celebrating the foremost achievers in European Digital, SEO, PPC, and Content Marketing, the 2019 European Search Awards took place today at the stunning Vigado Concert Hall in Budapest.

Sponsored by upUgo, the awards are known for recognising the very best talent across Europe and entries include many of the leading digital and search agencies and individual professionals across the continent. This year, Shift6’s CEO Lexi Mills was proud to be...

How To Write A Kick-Ass Pitch Email To Get A Journalist’s Attention Journalists are incredibly busy people, many of them write between 6-8 articles a day which doesn’t leave much time for their inbox. The following do and don’t tips will help your pitch email stand out from the crowd.

How To Write A Kick-Ass Pitch Email To Get A Journalist’s Attention
Journalists are incredibly busy people, many of them write between 6-8 articles a day which doesn’t leave much time for their inbox. The following do and don’t tips will help your pitch email stand out from the crowd.

Focusing On The Human Behind The Search Neuroscientists have discovered that humans weigh up all decisions emotionally before applying logical explanations to these choices. As the world of marketing and SEO has become so focused on numbers and algorithms, are we...

Enhancing Your Media Profile For Broadcast Landing a broadcast interview is a huge win and a fantastic opportunity to promote any brand or product. Setting your sights on broadcast may seem intimidating, but this is a process like any other coverage benchmark, and a process is simply a set of principles that can be measured and applied.

Enhancing Your Media Profile For Broadcast
Landing a broadcast interview is a huge win and a fantastic opportunity to promote any brand or product. Setting your sights on broadcast may seem intimidating, but this is a process like any other coverage benchmark, and a process is simply a set of principles that can be measured and applied.

With this in mind, we posed a question around broadcast media at a recent media event we hosted, to gain a solid understanding of the current media landscape, and gather beneficial tips that any business can apply to their media strategy. Generate Interest Before...